【包裝印刷網 企業(yè)關注】近年來，博斯特集團在與客戶溝通交流的主要方式渠道上進行了重要的戰(zhàn)略部署，我們逐步從傳統(tǒng)參與各類行業(yè)活動和貿易展覽會模式，轉向在博斯特全球各地公司的包裝中心和技能演示中心內，開展更個性化、更定制化的互動交流活動。這一策略在全球范圍內取得了顯著成功，不僅為客戶帶來了更高效、更便捷、更具針對性的卓越體驗，同時也減少了對環(huán)境的消耗影響，可謂一舉多得。
 

　　In recent years, BOBST has made the strategic decision to evolve the way it primarily engages with customers, shifting from multiple industry events and tradeshows to more personalized and tailored interactions at the company’s Packaging Centers & Competence Centers around the world. This approach has been extremely successful globally, providing more effective, convenient and personalized customer experience, while simultaneously reducing the environmental impact.
 

　　展望2025年及以后，博斯特大中華區(qū)將繼續(xù)引領并深化此項戰(zhàn)略部署，以更精準、更定制的方式與客戶進行深度互動。這其中包括了：
 

　　Bobst Greater China will continue at the forefront of this strategy in 2025 and beyond, engaging with its customers in more targeted and tailored ways. This will include:
 

　　針對標簽、軟包裝、折疊彩盒和瓦楞紙箱各行業(yè)板塊的標桿工廠開放日活動 Exclusive Open House events across all industry segments.
 

　　傳統(tǒng)模式及新型網絡線上的技術論壇 Conventional & Online technical seminars.
 

　　在博斯特技術演示中心與客戶一對一的專項研討會 One-to-one meetings with customers at BOBST’s Competence Centers.
 

　　中國是博斯特全球僅有的兩個同時擁有兩座博斯特旗艦技能演示中心的國家，這兩座技能演示中心分別坐落于上海和常州。其中，博斯特上海技能演示中心專注于折疊彩盒行業(yè)，主要展示最新的燙金、模切和糊盒方面的創(chuàng)新技術；而博斯特常州技能演示中心則側重于軟包裝領域，旨在為客戶提供近距離了解凹印、復合和衛(wèi)星式柔印等技術方案的寶貴機會。
 

　　China is one of only two countries in the world to have two BOBST flagship Competence Centers, situated in Shanghai and Changzhou. The center in Shanghai specializes in the folding carton industry, featuring latest innovation in flatbed die-cutting, folding-gluing, and hot foil stamping, while the center in Changzhou has a special focus on flexible packaging, giving customers the opportunity to see gravure printing, laminating and CI Flexo solutions up close.
 

　　此外，為全面滿足各細分市場的日益多元的需求，博斯特還積極推行雙品牌戰(zhàn)略。借助博斯特集團全資子公司旭恒精工坐落于上海嘉定和江蘇東臺的兩家工廠，博斯特可以提供更為廣泛的解決方案，更好地滿足不同的市場需求。
 

　　Furthermore, to comprehensively address the diverse needs of various market segments, BOBST utilizes an enriched dual-brand strategy. With ETERNA, a fully owned subsidiary of the Bobst Group, operating two factories in Shanghai Jiading and Jiangsu Dongtai, BOBST can offer a wider portfolio of solutions to better serve the different market needs.
 

　　在這些技能演示中心和工廠內，客戶可以接觸博斯特的先進技術，進行嚴格的產品測試，并與行業(yè)專家交流。這些技能演示中心和工廠已然成為博斯特輻射大中華區(qū)乃至亞太廣大地區(qū)客戶的戰(zhàn)略要地。
 

　　Within these centers and factories, clients can engage with BOBST’s pioneering technologies, undertake rigorous product testing, and talk with industry experts. These centers have become pivotal hubs for BOBST to serve clients throughout Greater China and the wider Asia-Pacific region.
 

　　博斯特印刷與后加工事業(yè)部大中華區(qū)銷售與市場總經理呂文武先生表示：“博斯特始終將客戶的需求放在首位，我們量身定制的客戶互動模式，正是為了精準聚焦并深入響應客戶的切實需求。展望新的一年，我們期待通過量身定制的客戶互動模式，為客戶傾力奉獻更精益的產品測試、更體系化的技能培訓，以及更前瞻性的應用咨詢等高附加值服務，全力以赴鑄就客戶的核心競爭優(yōu)勢。”
 

　　Mr. Lubin, LV, Regional Business Director of BOBST Greater China, said: “At BOBST, we prioritize client requirements above all else, and our tailored customer engagement model enables us to focus on exactly what our customers need. Looking ahead to the new year, we anticipate delivering even more refined product testing, more structured skills training, and prospective application support etc. high-value services through our tailored customer engagement model, helping our customers to gain competitive advantages.”